Symetri

Empowering a Design Technology Leader: NoBlue2 Supports Symetri’s CRM Evolution

Manufacturing

Working with NoBlue2 has been incredibly impactful. Their expertise in Microsoft Dynamics 365 and their proactive approach and flexibility have given us the support and strategic insight we were missing.

Overview

  • Customer Name: Symetri
  • Industry: Design, Engineering, Construction, and Manufacturing Technology Solutions
  • Summary of Challenge: Symetri needed a new Microsoft Dynamics 365 partner to stabilise, support, and future-proof their system.
  • Solution Overview: NoBlue2 provided responsive support, expert consultancy, and proactive strategic advice for their Microsoft Dynamics CE.
  • Key Results: 
    • Seamless transition to a trusted Microsoft partner
    • Resolution of critical system and operational issues
    • Formation of a strategic roadmap for ongoing improvements and scalability
    • Database optimisation
    • Architecting and implementing operational system integrations:
      • Autodesk direct partner billing integration

Background

Symetri is a market-leading provider of innovative digital solutions and services for the architecture, engineering, construction, and manufacturing sectors. Part of the Addnode Group, Symetri operates across Europe and the UK, helping businesses work smarter and create better, more sustainable designs. They are also a Platinum Partner of Autodesk, offering world-class expertise in design software, Building Information Modelling (BIM), Product Lifecycle Management (PLM), and digital workflows. 

Their mission is to empower clients to work smarter and create better, more sustainable designs through technology, training, and consultancy. 

Initial Challenges

Symetri faced operational challenges in the UK and Europe when their existing Microsoft Dynamics 365 partner could no longer effectively meet their needs.
Key issues included:

  • Lack of timely, practical support for day-to-day system requirements.
  • Unresolved technical problems impacting workflow efficiency.
  • Absence of clear strategic guidance on optimising and developing the Dynamics 365 environment for future growth.

Symetri needed a Microsoft partner who could quickly stabilise their system, offer ongoing consultancy, and help future-proof their investment.

Solution

NoBlue2's Approach

After initial discovery sessions, NoBlue2 built a support and consultancy plan tailored to Symetri’s current setup and future ambitions. Rather than recommending a disruptive system overhaul, the NoBlue2 team focused on understanding, stabilising, and enhancing Symetri’s existing Microsoft Dynamics 365 CE environment.
NoBlue2 assigned a dedicated account team who:
  • Conducted a comprehensive health check and system audit.
  • Identified quick-win improvements to resolve immediate pain points.
  • Set up structured support processes with clear SLAs.
  • Started mapping a future system roadmap to support Symetri’s medium- and long-term business goals.

This collaborative approach ensured a smooth go-live in December 2024, with the implementation starting just four months earlier in August. 

Implementation Details

Within the first few months, the NoBlue2 team:

  • Successfully completed a full review of the System.
  • Resolved outstanding critical issues.
  • Delivered training and best practice guidance to Symetri’s internal teams.
  • Initiated regular account management and strategic review meetings to maintain proactive planning.

Results and Outcomes

Quantifiable Success

  • Critical system issues were quickly addressed, restoring full functionality and operational efficiency.
  • Support SLAs achieved 100% adherence rate within the first three months of engagement.

Qualitative Benefits

  • Symetri’s users experienced improved confidence in using Microsoft Dynamics 365
  • Access to a responsive, knowledgeable support team meant quicker resolution times and fewer business disruptions.
  • With NoBlue2’s strategic input, Symetri has a clear roadmap for future system enhancements, aligning its technology with wider business growth plans.

Conclusion

Looking ahead, Symetri plans to work closely with NoBlue2 on a phased programme of system enhancements.
This includes:

  • Exploring additional modules and functionalities.
  • Streamlining workflows to boost productivity across departments.
  • Supporting Symetri’s wider digital transformation ambitions through smarter integration and automation initiatives.

NoBlue2 remains a trusted strategic partner, ensuring Symetri’s CRM capabilities continue to evolve as their business grows.

By partnering with NoBlue2, Symetri has achieved stability and improved user confidence and now has a long-term plan to extract greater value from Microsoft Dynamics 365. This is an example of how NoBlue2’s customer-first approach can deliver rapid operational improvements while building a foundation for future innovation.