Privacy Policy

1. Introduction

NoBlue2 respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, store, share, and safeguard your information when you visit our website. We process your personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations 2003 (PECR)

Please read this privacy policy carefully. By accessing or using our site, you confirm that you accept this Privacy Policy. If you do not agree, please discontinue use of the site immediately.

2. Definitions and Interpretation

In this Policy, the following terms shall have the following meanings:

“Account” means an account required to access and/or use certain areas and features of Our Site.

“Cookie” means a small text file placed on your computer or device by Our Site when you visit certain parts of Our Site to support website functionality, analytics, and marketing (as described in section 12).

“Our Site” means this website, www.noblue2.com.

”PECR” means The Privacy and Electronics Communications (EC Directive) Regulations 2003 as amended in 2011, 2015, and 2018“We/Us/Our” means NoBlue2 SaaS Limited (trading as NoBlue2), a limited company registered in England under 07274259, or  NoBlue2 Limited (trading as NoBlue2), a limited company registered in England under 03979449, both registered at Lockington Hall, Lockington, Derby, Derbyshire, DE74 2RH  .

3. Information About Us

Our Site is owned and operated by NoBlue2 SaaS Limited (trading as NoBlue2), a limited company registered in England under 07274259, whose registered address is Lockington Hall, Lockington, Derby, Derbyshire, DE74 2RH.

Our data protection officer is Ben Woodhead who can be contacted at dpo@noblue2.com.

We are registered with the Information Commissioner’s Office (ICO) under registration reference ZA188929.

4. Scope of this Privacy Policy

This Privacy Policy applies only to your use of Our Site. It does not extend to any websites linked from Our Site (whether We provide those links or whether they are shared by other users). We have no control over how your data is collected, stored, shared, or safeguarded by other websites and We advise you to check the privacy policies of any such websites before providing any data to them.

5. What Data Do We Collect?

We may collect and process the following categories of personal data for the purposes set out in section 6.

Data you provide voluntarily.

Name;

business/company name;

job title;

profession/industry;

size of company;

contact information such as email addresses and telephone numbers;

Information submitted via forms

Data Collected Automatically

IP address;

web browser type and version;

operating system;

Pages visited, referring/exit URLs

Cookie and tracking data (see section 12)

6. How Do We Use Your Data

We process your data only where lawful under UK GDPR. This includes:

Providing and managing your Account;

Providing and managing your access to Our Site;

Personalising and tailoring your experience on Our Site;

Supplying Our services to you;

Personalising and tailoring Our services for you;

Responding to communications from you;

Supplying you with email newsletters, alerts etc. that you have subscribed to (you may unsubscribe or opt-out at any time).

Market research;

Analysing your use of Our Site [and gathering feedback] to enable Us to continually improve Our Site and your user experience.

7. How and where we store your data

We retain personal data only for as long as necessary for the purposes for which it was collected. Your data will be deleted in accordance with the terms of our data retention policy.

International Transfers

Some of your data may be transferred outside the UK. You are deemed to accept this and agree to this by using out site and submitting your information to us.

Where this occurs, we ensure appropriate safeguards are used such as:

UK GRPR approved International Data Transfer Agreements

UK Addendum to the EU Standard Contractual Clauses

Transfers to countries with adequacy regulations approved by the UK Government

We always make sure your data remains protected to UK GDPR standards.

Security

We use technical and organisational controls to safeguard your data. However, data transmission over the internet can never be completely secure and you are advised to take suitable precautions when transmitting data to Us via the internet.

8. Sharing your Data.

We may share your personal data with trusted third-party service providers, including:

Google Analytics – For website analytics (IP Address, usage data)

Oracle NetSuite – for ERP and CRM management (Contact details, engagement details)

HubSpot – For marketing automation (Contact details, engagement data)

Microsoft Clarity – Behavioural analytics (clicks, scrolls, session recordings, device and browser information, IP address)

Google Ads – For targeted advertising (Contact details, marketing preferences)

LinkedIn – For targeted advertising (Contact details, marketing preferences)

Zoom Info – for business intelligence and lead generation (Business contact details)

6sense – for business intelligence and lead generation (Business contact details)

Typeform – for capturing data from forms.

Honch – for business intelligence and lead generation (Business contact details)

NeverBounce – Contact information validation (Business contact details)

Each third party is contractually required to process your data securely and in accordance with UK GDPR.

We may also share anonymised statistical data with partners and investors,

We may share your data when required by law or lawful requests from authorities.

9. Business Transfers

We may, from time to time, expand or reduce Our business and this may involve the sale and/or the transfer of control of all or part of Our business. Data provided by users will, where it is relevant to any part of Our business, be transferred along with that part and the new owner or newly controlling party will, under the terms of this Privacy Policy, be permitted to use the data for the purposes for which it was originally collected by Us.

10. Lawful bases and data protection rights

Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR.  You can find out more about lawful bases on the ICO’s website.

Legal Bases for processing

Consent: e.g., marketing emails, non-essential cookies

Contract: where processing is necessary to provide services to you

Legal Obligation: e.g. accounting or regulatory requirements

Legitimate interests: Site security, service improvements

Under UK data protection law, you have the right to:

  • Your right of access – You have the right to ask us for copies of your personal information. You can request other information, such as details about where we get personal information from and who we share personal information with. There are some exemptions, which means you may not receive all the information you ask for.
  • Your right to rectification – You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete.
  • Your right to erasure – You have the right to ask us to delete your personal information.
  • Your right to restriction of processing – You have the right to ask us to limit how we can use your personal information.
  • Your right to object to processing – You have the right to object to the processing of your personal data.
  • Your right to data portability – You have the right to ask that we transfer the personal information you gave us to another organisation, or to you.
  • Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time.

To exercise any rights contact: dpo@noblue2.com

11. Your choices and withholding information

You may:

Browse the site without providing personal data.

Withdraw consent for marketing at any time (via a link in marketing emails)

Block cookies in your browser (See section 12)

Note: Blocking some cookies may affect certain site functions

12. Cookies and tracking technologies

We use cookies and similar technologies in accordance with PECR and ICO guidance. Non-essential cookies are only used with explicit consent via our cookie banner.

Types of cookies we use.

Necessary (Always active)

Required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

Functional

Help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

Analytics

Used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

Performance

Used to understand and analyse the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Advertisement

Used to provide visitors with customised advertisements based on the pages you visited previously and to analyse the effectiveness of the ad campaigns.

Marketing

Used to track visitors across websites and deliver personalised content or promotions. These cookies help measure the effectiveness of marketing campaigns and ensure relevant messaging is shown to users.

You can update your cookie preference at any time via your browser settings or using our Cookie Consent widget.

13. Automated Decision-Making and Profiling

We do not currently use your data for automated decision-making or profiling that produces legal or significant effects.

14. Contact Us

If you have any questions about Our Site or this Privacy Policy, please contact Us by email at dpo@noblue2.com, or by post at Lockington Hall, Lockington, Derby, Derbyshire, DE74 2RH. Please ensure that your query is clear, particularly if it is a request for information about the data We hold about you.

15. Changes to Our Privacy Policy

We may change this Privacy Policy as we may deem necessary from time to time, or as may be required by law. Any changes will be immediately posted on Our Site, and you will be deemed to have accepted the terms of the Privacy Policy on your first use of Our Site following the alterations. We recommend that you check this page regularly to keep up to date.