Brown Recycling Selects NoBlue2 and NetSuite to Power Its Next Decade of Growth

5th December 2025

Brown Recycling Limited, the leading independent total waste management and recycling services provider across Staffordshire, Cheshire and the Midlands, has chosen NoBlue2 and Oracle NetSuite to lead a significant digital transformation that will modernise its financial operations and support long-term business growth.

A fifth-generation, family-owned company based in Stoke-on-Trent, Brown Recycling has proudly served the area since its foundation in 1926 and will celebrate its 100th anniversary next year. Today, the business processes more than 516,000 tonnes of waste every year and employs over 140 people. With expanding operations and rising demand for sustainable waste solutions, the company needed an ERP platform to support its next phase of growth.

The Challenge: Outgrowing a Decades-Old System

Brown Recycling had relied on an alternative ERP for more than 20 years. While once dependable, the system could no longer keep pace with the company’s scale or strategic ambitions.

Facing another decade of expansion, Brown Recycling needed not just a technical upgrade, but a modern, scalable financial foundation.

Why NoBlue2 & NetSuite

During early discovery sessions with Karen Ball, Brown Recycling’s Head of Finance, NoBlue2 gained a detailed understanding of the business’s financial structure, operational requirements and future roadmap. Karen, recruited for her strong ERP background, placed emphasis on ease of use, stability, and having a future-proof core financial platform, rather than a heavily customised or bolt-on-dependent solution.

Working closely with Karen, NoBlue2 identified several key priorities:

  • A modern core financials suite (GL, AP/AR, reporting)
  • Cost centre and P&L tracking across multiple revenue streams
  • Strong reporting and analytics
  • Seamless integration with existing systems, such as the business-wide operating system and payroll
  • A scalable platform to support operational complexity, subcontractor management and potential future time-sheeting

After evaluating multiple ERP solutions, Brown Recycling selected Oracle NetSuite for its unmatched scalability, stability, and ability to grow with the business over the next decade and beyond.

The Outcome: A Future-Proof Financial Platform

By choosing NetSuite and NoBlue2, Brown Recycling is establishing a strong digital backbone that will:

  • Streamline and automate financial processes
  • Deliver real-time visibility across operations and cost centres
  • Reduce reliance on manual workarounds and ageing systems
  • Support long-term operational efficiency and strategic decision-making
  • Provide a stable platform for future enhancements such as subcontractor tracking and advanced reporting

This ERP will provide Brown Recycling with a scalable system capable of supporting the company’s growth, sustainability ambitions and service innovation.

As a trusted transformation partner, NoBlue2 will guide the implementation and ensure Brown Recycling’s finance and operational teams are equipped to take full advantage of NetSuite’s capabilities.